Sales on Vietnam’s four e-commerce platforms, including Shopee, Lazada, Tiki and TikTok Shop in the first half of this year reached 202.3 trillion VND (7.8 billion USD).

A customer shops online. In Vietnam, the e-commerce market is dominated by three major platforms.

Imported goods group recorded sales of 7.5 trillion VND with more than 164 million products sold, up nearly 7% against the same period last year.

In the first half of 2025, the number of booths on e-commerce platforms decreased by 6% compared to the same period last year, showing that the market trend is increasingly leaning towards large sellers and actual stores.

This reality has also reflected the increasingly strict consumer psychology when shopping, in the context that poor quality goods are flooding digital platform.

According to the forecast of smart data platform Metric.vn, e-commerce sales in the third quarter of 2025 can reach 122.8 trillion VND, while consumption output can reach about 1,236 million products, increasing by 21% in sales and 27% in output compared to the previous quarter.

The rise shows that the market's recovery and expansion momentum continues to be maintained.

The most purchased product groups are food, beverages, cosmetics, fashion, sports, home care and technology.

According to Metric.vn’s forecast, the total retail e-commerce revenue of goods in 2025 can increase to more than 30 billion USD.

E-commerce tax revenues soar 55% in five months

A total of 158 foreign service providers have registered, declared, and paid taxes through the Department of Taxation’s electronic portal, contributing 5.7 trillion VND, up 41% year-on-year.

 

Hanoi tops E-Commerce Business Index 2025

The Vietnam E-Commerce Association (VECOM) has unveiled the Vietnam E-Commerce Business Index 2025 (EBI 2025) report, with Hanoi securing the top spot.

Export markets expanded through e-commerce platforms

The rapid growth of e-commerce is a key factor enabling food and agricultural enterprises in Ho Chi Minh City and across Vietnam to expand their export markets and integrate more deeply into the global supply chain. To fully capitalise on this opportunity, businesses need support from relevant agencies while improving product quality to meet market demands.

Tax revenue from e-commerce surges

According to the department, 130 foreign suppliers, including Google and Facebook, have registered, declared, and paid taxes through the electronic tax portal for foreign providers, contributing a total of 2.91 trillion VND (114 million USD).

 

Revenue from five largest e-commerce platforms reaches over 12 billion USD in 2024

 A report by the e-commerce analytic platform Metric has shown that the total revenue of the five largest e-commerce platforms in Vietnam reached 318.9 trillion VND (12.6 billion USD) in 2024, 37.4% higher than 2023.

Vietnam takes measures to tighten cross-border e-commerce

Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) has been taking measures to enhance the management of cross-border e-commerce platforms.