In her remarks at the opening ceremony on November 29, Vice Chairwoman of the Hanoi People's Committee Vu Thu Ha highlighted that the festival draws the participation of 16 embassies, alongside eight neighbouring provinces with over 80 booths.

Pho (rice noodle soup) is prepared by smart robots.

The event offers an opportunity for organisations, individuals and artisans to meet, exchange, promote products, and experience the unique culinary culture of countries, territories, provinces and cities.

People and tourists can immerse themselves in many folk games, enjoy traditional and modern cultural and art performances performed by Vietnamese and international artists.

They can talk with famous artisans and chefs who have "breathed life" into ingredients and food to turn them into unique culinary works of art which is imbued with national identity.

Festival-goers have a chance to connect with artisans and renowned chefs, who have "breathed life" into ingredients and foods, transforming them into unique culinary artworks rich in national identity.

Alongside Me Tri’s young sticky rice flakes, Phu Thuong’s sticky rice , and Quang An’s lotus-scented tea traditional craft, Hanoi's pho (rice noodle soup) was honoured in 2024 by the Ministry of Culture, Sports, and Tourism as a national intangible cultural heritage.

This event is a source of great pride for the people of the capital and serves as an important legal foundation for implementing measures to protect and promote the cultural value of pho as intangible heritage.

“This year’s Hanoi Culinary Culture Festival features ‘Pho So Ha Thanh” or Ha Thang Digital Pho, a unique creation that blends traditional cuisine with cutting-edge technology, presenting a novel perspective on the application of technological advancements and digital transformation in Vietnam's culinary sector,” Ha said.

During the three-day festival, visitors have the opportunity to experience typical traditional pho dishes of Hanoi and 'digital pho' prepared by smart robots.

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