On Friday, 15 hours after its release, the video had garnered over 10 million views and nearly 900,000 likes on his YouTube channel.

Son Tung M-TP in a scene filmed in Ninh Binh Province.

According to music data tracker Kworb, the song ranked second after only "OMG!" by South Korean boy band Alpha Drive One.

Viewers praised the production of the music video, which was filmed in various locations including UNESCO heritage site Trang An in Ninh Binh Province and downtown Los Angeles.

Its director, Phuong Vu, incorporated folk cultural elements such as Lac birds, Ly Dynasty dragon motifs, and the Bay Nui bull-racing festival in An Giang Province.

But on Threads, several users claimed that Son Tung’s English pronunciation sounded unnatural.

The song draws influence from Afrobeats, a West African genre that blends hip-hop and contemporary pop, and features auto-tune effects in several segments. Vietnamese singer Y KRoc thought the video has an international feel though the melody and lyrics "clearly reflect a V-pop mindset."

The song was co-written by Son Tung and producer Marvey Muzique. The all-English lyrics were written by Marvey Muzique and American rapper Tyga. The track describes a man whose life is changed by a woman: "Call me your prisoner/ I'm jailed in your love I ain't coming out."

Son Tung’s media representative said the MV marks the next step in the singer’s efforts to expand internationally. The Thai Binh Province native, real name Nguyen Thanh Tung, 32, rose to fame in 2011 with the song "Con Mua Ngang Qua" (The Passing Rain).

In 2012, he entered the Ho Chi Minh City Conservatory of Music as the top scorer and was mentored by composer and music producer Huy Tuan. His other hits include "Lac Troi" (Lost), "Chung Ta Khong Thuoc Ve Nhau" (We Don’t Belong Together), "Hay Trao Cho Anh" (Give It to Me), and "Dung Lam Trai Tim Anh Dau" (Don't Break My Heart).

In 2015, he starred in the film "Chang Trai Nam Ay" (Dandelion), directed by Quang Huy.

He has won numerous accolades including Best Southeast Asia Act at the 2015 MTV Europe Music Awards. He was the first Vietnamese artist to reach 10 million YouTube subscribers and has recorded more than 810 million Spotify streams.

Music remains a vital spiritual force strengthening social trust

Contemporary Vietnamese musical life is witnessing dynamic change in both modes of expression and thematic content.

 

Special music shows celebrate success of 14th National Party Congress

The Hanoi event saw the presence of Party General Secretary To Lam, incumbent and former leaders of the Party, State and Vietnam Fatherland Front, along with representatives of socio-political organisations, agencies, sectors, and the public.

 

Vietnam collects over 16 million USD in music royalties in 2025

The most striking growth was recorded in the performance and live entertainment segment, including events, live shows and concerts, which surged by 202% year on year.

 

Music video honours Vietnamese cultural identity

The music video (MV) Vietnam Tinh Hoa on Youtube conveys the message that preserving Vietnamese cultural identity relies on the creative community joining hands.

 

Bac Ninh wins three awards at National Music Festival 2025

BAC NINH - The Vietnam Musicians’ Association has organized the 2025 National Music Festival themed “Music Converges and Spreads” at the Southern Military Theatre in Ho Chi Minh City, featuring two main categories: musical composition and vocal and instrumental performance.