The valuation emerged from a joint study by Italy’s Santagata Foundation for the Economics of Culture, Germany’s Leibniz Institute for Ecological Urban and Regional Development, and the School of Interdisciplinary Science and Arts at Vietnam National University – Hanoi.

A boat wharf at Trang An Scenic Landscape Complex.

Assoc. Prof. Dr. Nguyen Hong Thuc from the School of Interdisciplinary Science and Arts explained that the economic value is rooted in four key pillars: natural ecosystem, cultural and historical significance, heritage-based settlements and livelihoods, and brand spillover value.

The workshop, themed "Converting the Economic Values of the Trang An Landscape Complex and Branding of Broader World Heritage Destination", showcased Trang An's unique blend of cultural and natural wonders.

From the serene Trang An Ecotourism Complex to the majestic Bai Dinh pagoda and the picturesque Tam Coc - Bich Dong, the site is a tapestry of historical and archaeological treasures that reflect both ancient and contemporary Vietnamese civilisation.

Spanning over 12,100 ha, including a core heritage area and a buffer zone, Trang An has been a UNESCO World Cultural and Natural Heritage Site since June 2014.

Hoa Lu city, which encompasses 70% of the site, is poised to become a heritage urban area with a distinct cultural landscape identity.

Beyond its historical, cultural and natural assets, Ninh Bình boasts strong economic and infrastructural potential, solidifying its role as a key hub within the Red River Delta.

Today, Hoa Lu - Trang An is known worldwide as a heritage city that stands alongside renowned destinations like Hanoi, Ho Chi Minh City, Hue, Hoi An, and Ha Long.

In terms of urban classification, Hoa Lu currently holds the distinction of being the only first-tier city within a province in the southern Red River Delta region, further cementing its place on the global tourism map.

Pham Quang Ngoc, Chairman of the provincial People's Committee, affirmed that Director-General of UNESCO Audrey Azoulay has hailed the complex as a global model for blending economic growth with sustainable tourism while maintaining respect for nature.

This harmonious balance benefits local communities, the State and businesses, embodying Vietnam’s responsible commitment to UNESCO’s Convention concerning the Protection of World Cultural and Natural Heritage.

Notably, the establishment of Hoa Lu city, formed by merging Ninh Binh city and Hoa Lu district with Trang An at its core, marks a significant step.

It reflects a broader trend of expanding heritage tourism links across provinces, regions, and internationally, enhancing the site’s unique value and global brand.

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