The value of the goods exported through the U.S. e-commerce platform increased by 50% during the period, Trinh Khac Toan, northern regional director of Amazon Global Selling Vietnam, which supports sellers, said at a forum Thursday.

The number of Vietnamese sellers with annual sales of $1 million increased 10-fold between 2019 and 2023, while those who have legitimized their brands through the Amazon Brand Registry program increased by 35 times, he noted.

The figures demonstrate the astonishing potential of cross-border e-commerce, he said.

Amazon Global Selling forecasts cross-border e-commerce in Vietnam and Southeast Asia to grow at 20% annually until 2026.

Bui Trung Kien, vice chairman of the Vietnam E-Commerce Association, said developing cross-border e-commerce is crucial to boosting Vietnam's exports.

But the country’s legal framework for businesses could pose a hurdle to this, he warned.

Cao Cam Linh, a representative of the Vietnam Association for Logistics Manpower Development, said logistics need to be developed to support e-commerce.

Toan said online businesses need to invest in market research to identify customer needs, improve their products and build their own brands with a long-term vision.

In Vietnam, Amazon has collaborated with the E-commerce and Digital Economy Agency to train 10,000 people for the cross-border e-commerce industry.

Vietnam, Singapore promote cross-border e-commerce

A conference on promoting cross-border e-commerce and payment between Vietnam and Singapore was held in Shopee Singapore headquarters on May 30.

Lang Son strictly quarantines cross-border farm produce

Authorities in border areas of the northern province of Lang Son have tightened inspection and management, and used modern specialised equipment to rigorously control the safety of agricultural products exported to and imported from China via border gates, in a bid to prevent the spread of both traditional and exotic diseases.

Enhancing cooperation – key to fighting cross-border crimes

Prosecutors-General from the Association of Southeast Asian Nations (ASEAN) and China on December 6 issued a joint declaration under which they agreed to unify both awareness and action to enhance international cooperation in the fight against high-tech and cross-border crimes.

1,000 runners join Vietnam-China cross-border marathon

Some 1,000 runners from Vietnam, China and countries in the Association of Southeast Asian Nations (ASEAN) participated in the first International Friendship Marathon 2023, taking place in the border city of Mong Cai, Vietnam's northern border province of Quang Ninh, on December 3.

Vietnamese, Chinese provinces beef up cross-border trade

A conference on trade exchange between Lao Cai province of Vietnam and Yunnan province of China was held in Lao Cai city on November 10 as part of the 2023 Vietnam-China International Fair.

Source: VnExpress